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BUYING & MERCHANDISING

Buying Director
Merchandising Director
Planning Director
Head of Buying
Head of Production
Merchandise Manager

CASE STUDY
PREMIUM WOMENSWEAR BRAND - HEAD OF BUYING

THE BRIEF

Our client was a renowned timeless womenswear brand who were part of a larger group of brands and due to a change of direction we were asked to support with their search for a head of buying, reporting directly into the Managing Director. Our client wanted to recruit senior level head of buying who could relaunch the label and lead the designers, buyers, production and technical teams. The MD and CEO required someone with a casual wear background who was highly dynamic, forward thinking, hands on and could drive profitability for the brand through their commerciality and expertise.

THE PROCESS

We spent time with the Senior team at their HQ to understand the brands current perception in the market and how the brand would like this perception to evolve whilst still playing to their heritage. We discussed the future vision/new direction and the ideal profile for this individual.

The role was highly confidential, so we agreed with the client on a select targeted list of individuals to approach. All candidates were required to sign an NDA to protect the confidentiality of the role and brand. The candidate appointed has since driven an increase in profit and heightened its appeal to a wider customer group in the ladieswear market without losing the essence of the brand.

MODE SEARCH LTD 2020   No. 10889892