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CASE STUDY
DIRECTOR OF CRM & ANALYTICS EMEA 

THE BRIEF

Our client -  a global luxury fashion lifestyle brand with ambitious plans to drive growth in Europe. In order to achieve this goal, they wanted to hire a Director of CRM & Analytics  for their EMEA region,  to further advance their retention strategy and loyalty proposition. This role would report directly in to the Vice President of Ecommerce and would work to optimise the business’ data capture, improve segmentation and create a personalised, targeted shopping experience across all touchpoints.

 As the brand  had only been operating an ecommerce site for 5 years and were still in the process of transitioning in to a ‘digital’ brand, their CRM and loyalty programmes were still relatively new.  It was essential that all candidates considered were aware of the current situation and excited by the prospect of building something from scratch, using data and insight to create a customer centric strategy.

Given this information we felt that we should target candidates who had worked on similar projects, for medium to large size premium/luxury retail businesses. We knew that candidates from more advanced CRM sectors (such as gaming and travel) would become frustrated within the role very quickly and therefore would not be the correct fit or offer the longevity that was needed to see real change implemented.

THE PROCESS

Having worked on similar roles previously we were aware of exciting talent in this area and their backgrounds. This information, along with a tailored and targeted search allowed us to put together a precise shortlist of candidates who would be strong contenders. After a detailed briefing and screening process with the  selected candidates  we submitted  a shortlist of 3  profiles and after a 4 stage process our candidate was offered the position.

Having worked on similar roles previously we were aware of exciting talent in this area and their backgrounds. This information, along with a tailored and targeted search allowed us to put together a precise shortlist of candidates who would be strong contenders. After a detailed briefing and screening process with the  selected candidates  we submitted  a shortlist of 3  profiles and after a 4 stage process our candidate was offered the position.

MODE SEARCH LTD 2020   No. 10889892